Guaranteed Rate Affinity What really makes us different from other lenders? It starts with our commitment to putting you, the customer, first and prioritizing communication, service and results. Everything we do centers around this mentality. Everyone wants a low rate, but we offer that and so much more. What shopper doesn’t want a variety of options? Searching for a home loan is no different. As a borrower, you want and deserve a mortgage that best fits your needs. A greater variety of loan products means a better chance of finding that solution.